BtoBet Signs Content Agreement with Incentive Games

Incentive Games has signed a new contract with BtoBet that will see a range of Paid-to-Play virtual sports games incorporated into the service portfolio of the iGaming platform provider.

According to BtoBet, the new content will be ‘especially tailored to player needs in Europe, Africa and Latin America’ and will help operators drive increased revenue in regions where live sport is minimal.

BtoBet’s Chief Marketing Officer Sabrina Soldà commented: “We are pleased to have partnered with Incentive Games who are considered as specialists in the field of gamification.

“The aggregation of their content to our portfolio, particularly with through their F2P and P2P games, allow us to enable our partners to target a much broader audience by providing players with a format of game that appeals to them and works on the devices they use, notwithstanding the different market scenarios and requirements.”

John Gordon, CEO of Incentive Games, added: “We are delighted to have partnered with BtoBet, an established platform provider with a very strong foothold especially in our core markets of Latin America, Africa and Europe.

“Our games have proved to be very powerful when it comes to acquisition and retention and we believe they will be just as popular with BtoBet’s customers. We look forward to a long and successful relationship with our new partner.”