After partnering with Soloti Gaming Ltd to power its Frapapa brand, BtoBet has outlined plans to offer a “next-level betting experience” in the Nigerian sports betting industry.
BtoBet’s Neuron 3 technology will be used to improve Frapapa’s retail and digital networks as part of the deal.
Primary reference for Nigeria’s iGaming industry
BtoBet’s Chief Marketing Officer, Sabrina Soldà, said: “We are pleased to work closely with Soloti Gaming Ltd in their quest to become a primary reference for Nigeria’s iGaming industry.
“The in-depth knowledge that they have accumulated through their market research is indicative of their will to deliver a diversified experience to their players based upon their individual characteristics. I am sure that this will be the start of a successful partnership, and look forward to future collaborations.”
Frapapa will be able to deliver a wide range of sportsbook merchandise, including local and international sports, pre-match and in-play markets, as well as interactive sports, esports, and jackpots, thanks to the Neuron 3 app.
Lengthy market research
Frapapa’s Chief Operating Officer, Layi Olayinka, added: “Frapapa is the result of a lengthy market research aimed at providing our players with a betting experience that is tailored to their requirements.
“I am confident that BtoBet’s accomplished record, coupled with its flexible and scalable technology, will deliver engaging experiences for our players in both the online and on-property environments.
“We look forward to introducing a wide range of players to what will characterise the next-level betting experience in Nigeria, as we seek to deliver a UX that is synonymous with more mature markets.”
BtoBet decided to supply its Neuron 3 network to Nigerian operator Oatbet in December 2020, bolstering its business position. Oatbet’s online sportsbook will be fuelled by Neuron 3 thanks to an agreement reached with STM Gaming, BtoBet’s accredited partner in Africa.