BtoBet Links-Up With Luckybet For Deepened Nigerian Presence

An agreement with Nigeria-based operator Luckybet has been launched by online casino platform provider BtoBet as the company aims to become “the primary gateway for the African igaming market.

Under the terms of the deal, facilitated by STM Gaming, the group’s regional partner for Africa, Luckybet will use the Neuron 3 platform to power its retail and online operations.

Sabrina Soldà, the chief marketing officer for BtoBet, explained: “I am positive that BtoBet’s technologies will help Luckybet reach its goals in becoming a local leader. I am also pleased that through this agreement Luckybet will make good use of our new retail solution in its network of almost 100 shops, which not only allow for more effective operations, but will also permit our partner to target non-registered players through our innovative rapid registration process, making space for more cross-selling opportunities.

“This will not only enhance the betting experience at the retail level, but will also provide the players with an ameliorated UX through the true interconnection of all channels. I am confident that through the use of our advanced solutions Luckybet will strategically position themselves to register a growth in their market share.”

The Nigeria-based operator will provide a diverse content portfolio based on local and international sports betting, including sporting events, online and sporting casinos, and virtual sports, concentrating on providing its players with an improved user experience.

Morten Foght, Luckybet’s COO, said that through their retail outlets, Luckybet has always tried to provide their players with an ideal experience, and will now be able to expand by diversifying their business model and integrating online platforms. “We look forward to collaborating with BtoBet, who like us have at heart the betting experience provided to the player through the constant search for innovation.”

Aspire Global reported a EUR 20 million cash agreement earlier this month to purchase all BtoBet shares, EUR 15 million of which is payable upon closing and a further EUR 5 million due in twelve months.

Lauding the acquisition as a “key part of Aspire Global’s growth plan,” it marks the latest phase in the group’s target of covering “the main components of the B2B igaming value chain” following the €13.1 million Pariplay transaction last year.