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BtoBet, a sports betting website, has strengthened its worldwide marketing capability by launching advertisements for the UEFA Euro 2020 tournament and the forthcoming Copa América tournament.
Both deals are free to join in and are being sold to operators as a way to broaden their customer base while maintaining current customers.
Correct score prediction game
The offer works as a simple correct score prediction game, with options like top goal scorers, qualified teams, number of corners, cards, or fouls, among others.
Jackpots and leaderboards are two additional features, the latter of which allows operators to boost rewards and bonuses on individual game rounds. This feature of BtoBet’s product is designed to increase player participation and acquisition for its clients.
Sabrina Soldà, Chief Marketing Officer at BtoBet said: “Free-to-play games allow operators to find a more reasonable acquisition cost per player.
“Nowadays many operators allocate vast budgets in promotional play and bonuses, with the CPA per player reaching prohibitive levels.
“On the other hand free-to-play options not only offer bookmakers with a highly customizable tool in terms of content and localisation, but can simultaneously yield a much lower CPA.”
Up and coming EEFA Euro 2020 and Copa América Tournaments
The UEFA Euro 2020 tournament, which was supposed to take place last year but was delayed due to the global pandemic, will take place between June and July this year, which will be hosted by 12 separate countries. Meanwhile, the Copa América will be held in Columbia and Argentina at the same time as the Copa Europe.
Imprexis Gaming’s founder, Danny Thomas, added: “Following a disruptive year for all live sporting events, bookmakers are keen to make up for lost ground and should be maximising the potential of these major sporting events.
Free-to-play games are nowadays key to acquiring new customers. Even players who do not usually follow and are not enticed by sports can be convinced to engage in new verticals.”
BtoBet’s product will be available to a variety of operators, and the network provider already has a wide number of customers. Separate deals with Soloti Gaming and Oatbet have recently strengthened the company’s presence in the Nigerian sports betting industry.
Aspire Global, the investment firm that controls BtoBet, has used the name heavily in its international growth plan, creating a footprint on four continents. Last month, Aspire announced that the acquisition of BtoBet had increased its sales by €2.2 million in the fourth quarter of 2020.