After obtaining complete certification to operate in the UK, BtoBet’s sportsbook platform has gained a foothold in the industry.
With the credential, the company will be able to market its “player-centric” technology and features to UK-based operators. BtoBet uses data from individual bettors’ behaviours to shape its app, with the aim of offering a “highly tailored and customisable betting experience.”
Expansion in regulated markets
Dima Reiderman, Chief Operating Officer at BtoBet said: “We are enthused that we have been certified in the United Kingdom and are now able to start operations there.
“Our aim is to expand our footprint in regulated markets, with particular emphasis on the European front, so that more operators in these markets have the possibility to offer our bespoke betting experience to their players.
“Our cutting-edge features will allow operators to offer their players a brand-new experience. I am positive that our sportsbook platform will be met with long-term market success. The United Kingdom is an extremely competitive landscape and we are ready to be part of it.”
Other secured gambling markets
BtoBet’s sports betting network has already developed itself in the gambling markets of Angola, Argentina, Colombia, Mexico, Venezuela, Jamaica, Nigeria, Kenya, Rwanda, Madagascar, Senegal, Ghana, Sierra Leone, Zambia, Democratic Republic of Congo, Chad, Mozambique, Tanzania, Guinea, Namibia, Angola, Poland, and the capital of the Republic of Congo, Brazzaville, prior to entering the UK market.
BtoBet, a division of Aspire Global, has been cited by its director as one of the main factors for the company’s recent international growth. Revenues for the iGaming solutions company increased by 37.6 percent to €44.4 million in the fourth quarter of 2021, up from €32.2 million in the previous quarter.
With a footprint on four continents, Aspire credited its popularity to “the group’s geographic expansion plans and the consolidation of BtoBet.”
Virtual sports partnership
BtoBet and Incentive Games recently signed a virtual sports partnership deal to expands its offering in addition to expanding its sportsbook operations by joining the lucrative British sports betting industry.
Popular Incentive titles such as Virtual-League: Penalties and Virtual-League: Racing will be made available to BtoBet’s regional partners.