BtoBet Forms Strategic Partnership With Tola Mobile In Africa

BtoBet has formed a strategic partnership with Tola Mobile to expand its payment processing capabilities to new and established betting markets in Africa.

The partnership is marked by BtoBet as a key strategic directive, as it moves to integrate the ‘Wallet API’ system from Tola Mobile across its tailor-made African platform, allowing bookmaker partners a greater depth of localized payment solutions.

Tola Mobile has been catering for ‘unbanked African consumers’ since 2011, offering access to digital payment services via its platforms SMS ‘Wallet’ and ‘MobilePay.’

BtoBet has secured a further SMS payment processing portal for its network by incorporating Tola Mobile solutions, enabling partners to finance winnings and prizes via SMS notifications – key transactional functionality for African matches.

Sabrina Soldà, Chief Marketing Officer at BtoBet said: “Payments are pivotal both from the operators’ perspective and also for the players, especially in a context such as Africa where payments are still considered as a continuously evolving element for the entire industry.

“Through Tola we aim to further provide our partners with a payment gateway portfolio that facilitates all kind of transactions in multiple markets in the region.”

Additional partnership benefits will see BtoBet expand its credit card payment processing facilities for transactions for the Kenya, Uganda and Nigeria markets.

Simon Pepper, Head of Product at Tola Mobile, added:  “I am positive that our payment ecosystem will prove to be highly popular with BtoBet’s partners with its ease of implementation and secure infrastructure offering a resilient means of processing payments. When combined with our Mobile Enablement technologies, BtoBet’s partners benefit by extending the reach of their services to every mobile handset.”