BtoBet Extends LatAm Portfolio With Camanbet Alliance

The igaming platform provider BtoBet has extended its Latin American partner portfolio by establishing a new alliance with Venezuela-based bookmaker Camanbet. Under the terms of the contract, the Neuron 3 platform will include Camanbet for both its vast online and retail gambling network.

Focusing on providing its customers with an improved user experience, the betting company will offer a variety of content focused on local and international sports betting, including live sporting events, online and live casino, jackpots and a number of special bets and virtuals.

BtoBet Chief Marketing Officer Sabrina Soldà welcomed the new collaboration, adding that the organisation has grown over the years to become a major platform provider in the Latin American region, with a established track record of success across various jurisdictions.

She said: “I am positive that BtoBet’s technologies will help Camanbet reach its set goals and put it at the forefront of the domestic industry in Venezuela. I am also pleased that through this agreement Camanbet will make good use of BtoBet’s new retail solution to target those non-registered players through our innovative rapid registration process, allowing them to eventually target them with dedicated and tailored marketing offers, and eventually diversify their strategy.

“This I am sure will bolster the betting experience that Camanbet provide at the retail level allowing their players to truly enjoy the interaction and live sports action that they so uniquely provide in each of their betting outlets.”

The company has been present on a national level for the past 14 years, according to Camanbet President Carlos Costa, and has built up a strong reputation with its player base over this period.

He explained: “We care about our players, not only by providing them with the most complete betting offers available, but going that extra mile to ensure that their betting experience both on the online and our extensive retail network is unrivalled. We look forward to collaborating with BtoBet who like us share the same thirst for innovation and passion for sports.”