BtoBet Extends LatAm Partnership With

This week, sports betting and igaming network provider BtoBet extended its Latin American partnership portfolio by adding a new strategic arrangement with

BtoBet’s Neuron 3 technology will be incorporated into the socially responsible gaming platform, which donates 50 percent of player losses to social causes, allowing the operator to offer a differentiated, personalised and player-centric betting experience to their customers.

Solely focusing on the vertical sportsbook, will provide its target punters with a wide range of betting deals based on local and international sporting events, ranging from pre-match to live bets, as well as highly sought-after jackpot betting.

Alessandro Fried, CEO of BtoBet, welcomed the newly signed agreement, adding that the organisation has steadily extended its presence in the Latin American region through strategic partnerships over recent years.

“LatAm is a region that is constantly evolving, closing the technological gap to the more mature European market. All in all it provides the ideal set of circumstances for business growth for operators,” he said.

Fried added that he is looking forward to sharing the same enthusiasm of BtoBet for sports betting with the team and to pursuing excellence through technological innovation.’s founder Bo Grujicic, stated: “BtoBet has built up a solid reputation in the region, with their technological solutions providing us with innovative back-office tools that allows us to not only facilitate our operations, but more importantly to better analyse and understand our target players.

“Most importantly their technology is tried and tested in the region’s various markets. This will help us deliver a betting experience on a micro-level, whilst paving the way in the best possible way for brand differentiation.”