BtoBet continues to expand its business presence in South America, announcing that Venezuelan licenced bookmaker CamanBet has chosen its ‘Neuron 3’ operating system to lead its strategic overhaul.
Securing its first Venezuelan partner, BtoBet has been named with its latest systems and frameworks driven by the Neuron 3 platform to lead CamanBet’s ‘change from a solely retail company to a modern Omnichannel strategy.’
For the past 14 years CamanBet, a heritage sportsbook brand, has operated retail betting points across Venezuela.
CamanBet has decided to diversify its wagering verticals following a review of its corporate strategy, introducing the first digital and mobile gaming products with BtoBet.
Carlos Costa, of Camanbet, said that: “with digital growth indicators constantly on the rise in the form of greater internet penetration and mobile connectivity, we had to reflect this shift in the very way we are available to our players. Furthermore the past months characterized by the novel coronavirus pandemic has shown a greater tendency of customers to opt for e-commerce based services. It was our duty to address our players’ requirements and provide a better UX across a wider channel diversity.”
The Neuron 3 programme from BtoBet is a single omni-channel technology platform designed to grow market operators, providing incumbents with robust business management tools to build and scale up their differentiated betting experience.
Sabrina Soldà, Chief Marketing Officer of BtoBet, shared her pleasure at the broader agreement reached with Camanbet. “Camanbet have built a respectable reputation through their retail network, and it is with pleasure to note that they have opted for the Neuron 3 platform to diversify their strategy through online channels. I am positive that the success story achieved on the retail level will also be reflected on the other digital channels, with Camanbet now being able to provide other verticals to their players allowing for greater interaction and engagement.”