BtoBet Continues Nigerian Growth Strategy With Oat Gaming Deal

After signing a new agreement with Oat Gaming Network to supply its Neuron 3 platform, BtoBet has continued its growth strategy within the Nigerian sports betting industry.

Oatbet will see its online sportsbook operated by Neuron 3 through the alliance decided in partnership with STM Gaming, BtoBet’s accredited partner in Africa.

Sabrina Soldà, Chief Marketing Officer at BtoBet, commented: “We are looking forward to long-term cooperation together, and will ensure that our betting solutions provide Oatbet with the necessary technological edge and flexibility to expand its market share in the coming years.

“I am also pleased that our technologies and betting solutions are being so much sought after in such a demanding market, making BtoBet the primary gateway to the market.”

By incorporating BtoBet’s Neuron 3 technology, with the inclusion of new content including local and international sports betting, live sports events, online and live casino, as well as a variety of virtual sports, Oatbet will be able to offer a personalised user experience for its customers.

Ikay Arigbe-Osula, the Chief Operating Office of Oatbet, added: “BtoBet’s strong presence in Africa, and particularly in Nigeria, made them the obvious choice when selecting the right technological partner. Market knowledge is fundamental for all those operators seeking to further expand their presence in any given market, and this is particularly true when it comes to Africa.

“In BtoBet we found the ideal technological partner who will provide us with the necessary market knowledge coupled with advanced technological means that will allow us to differentiate our brand by providing a player-centric betting experience to our customers.”

She added: “Our aim has been from the very beginning to provide a trusted gaming and betting experience featuring the best odds, gaming and betting content, and superb customer service. I am confident that together with BtoBet’s reputation and experience in the field we will elevate the customer UX to a new level altogether.”

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About Joe Kizlauskas

Joe is a seasoned iGaming copywriter and speaker who has been in the business since 2015. He's written more words on all elements of iGaming than he likes to remember, and he's contributed material to a number of well-known brands. Joe may be seen playing 5 a side, at the gym or playing games on his Playstation when he is not writing.