BtoBet And Incentive Games Sign Virtual Sports Partnership Deal

BtoBet has formed a new relationship with Incentive Games, which will provide its suite of paid-to-play interactive sports games to the Aspire Global-owned operator.

Popular titles such as Virtual-League: Penalties and Virtual-League: Racing will be made available to BtoBet’s regional partners under the terms of the deal, which will mainly concentrate on the Latin American, European, and African markets.

Broader audience

BtoBet’s Chief Marketing Officer, Sabrina Soldà, said: “Incentive Games’ F2P and P2P games allow our partners to engage with a much broader audience than ever before by providing their players with a format of game that appeals to them and works on the devices they use. 

“Nowadays F2P and P2P games are a key tool for all operators as they seek cost-effective and entertaining ways of driving their acquisition, retention and engagement metrics.”

The agreement builds on BtoBet‘s previous agreement with Incentive Games of Scotland, which was concluded in July 2020 and focuses on the LatAm, African, and European markets.

Incentive Games has optimised titles for opera Mini Extreme, as well as providing free-to-play games that have proved to be “extremely effective in acquiring and retaining players.”

The business focuses on raising sales in areas where live sport is difficult to come by, specialising in the production of games with the aim of attracting players who aren’t often drawn to traditional casino games.

‘Broad global footprint

John Gordon, CEO of Incentive Games said: “We are delighted to have partnered with BtoBet, a leading sportsbook and gaming platform provider with a broad global footprint, especially in our core markets of Europe, Latin America, and Africa.

“Our games have proved to be very powerful when it comes to acquisition and retention and we believe they will be just as popular with BtoBet’s partners. We look forward to a long and successful relationship.” 

Incentive has also strengthened its presence in the African market by partnering with Betsafe, Betsson’s first African sports betting product, to help the operator enter Kenya.

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About Joe Kizlauskas

Joe is a seasoned iGaming copywriter and speaker who has been in the business since 2015. He's written more words on all elements of iGaming than he likes to remember, and he's contributed material to a number of well-known brands. Joe may be seen playing 5 a side, at the gym or playing games on his Playstation when he is not writing.