Sisal, an Italian lottery operator, has received a huge boost in its attempt to win the UK National Lottery’s operations contract, with BT joining as a key telecommunication partner.
BT will serve as Sisal’s “network partner,” working on “how to combine the best fixed and mobile networks in the UK with the latest innovation to extend the appeal of the National Lottery.” BT has the UK’s largest customer base for home broadband and household telecom services.
BT has joined heritage children’s charity Barnardo’s in endorsing Sisal’s proposal to take over the National Lottery from incumbent Camelot Group in 2023.
New generation of consumers
Francesco Durante, CEO of Sisal Group, described BT’s backing as a watershed moment for the company’s tender, which intends to revitalise all aspects of the National Lottery for a new generation of consumers while also fulfilling good-will obligations.
“As the UK’s leading telecommunications and networks provider, BT has unparalleled understanding of the UK market and its transformative digital expertise, customer focused approach and commitment to innovation will ensure that our bid will deliver the best possible solution for the UK National Lottery.” – Durante said.
BT’s support for Sisal’s application comes after rival Vodafone announced it’s backing of Allwyn, a UK subsidiary of Czech gambling powerhouse SAZKA bidding for the lucrative 10-year operating contract with the UK government.
The UK Gambling Commission (UKGC) and the Department for Communities and Local Government (DCMS) are overseeing the competition, which focuses on how key partnerships will re-engage the lottery as a mass-market consumer product that raises important cash for good causes.
Dean Terry, MD, Corporate and Public Sector, for BT Enterprise said: “BT’s technology solutions can ensure that the National Lottery maximises the amount of money raised for good causes, while better protecting those players most at risk from gambling harms.
“We are very pleased to be partnering with Sisal to support their bid with the aim of delivering a National Lottery which is fit for the future by putting technology innovation at its heart.”
Despite a delay in starting the bidding process, DCMS is hopeful that a winner for its fourth National Lottery competition will be announced by the end of the year.