Broadway Gaming, whose network includes sites such as Butlers Bingo, Glossy Bingo and Rosy Bingo, has taken its bingo product suite live with online casino content provider Pragmatic Play.
Founded in 2010, the operator group will subsequently deliver the Pragmatic Play portfolio across all five of its bingo sites, including its aforementioned primary Butlers Bingo brand, as the company becomes the sole provider across the entire player network of Broadway.
Melissa Summerfield, CCO at Pragmatic Play, said of the partnership: “We’re thrilled to see our products live with one of the most prominent bingo operators in the UK market.
“Being selected by Broadway, from a range of suppliers, to be their exclusive bingo provider is yet another impressive landmark for the performance of our product and a recognition of the innovation and hard work we’ve put into the development of this vertical.
“We are quickly becoming the go-to Bingo provider for the industry with deals recently closed such as SkillOnNet’s PlayOJO, Lottoland, LeoVegas and more.
“Broadway Gaming is known for having a substantial, loyal player base who expect a high-quality gaming experience and this partnership will enhance that further.”
Players are to gain access to regular jackpots and prizes as well as a variety of variants such as 90, 80, 75, 50 and 30-ball as well as the newly launched Bingo Blast from the supplier as a result of the agreement, which names Pragmatic Play as the sole supplier throughout Broadway ‘s entire player network. It’s said that the first mobile title is 3-4 times quicker than the typical 90-ball bingo game.
David Butler, Chief Executive Officer of Broadway Games, added: “After evaluating many products and many providers, taking Pragmatic Play’s Bingo offering through a direct integration was the best decision, and represents an important step for us.
“Our players expect high-quality games, and we’re sure that Pragmatic Play’s products will exceed our, and their expectations. We can’t wait to see how the games will perform with our brands and on our network.”