Bristol City Council has approved a ban on gambling advertisements as part of its promotional and sponsorship scheme, which it claims is “the most complete of its kind in England.”
According to local media sources like BristolLive, the ban could cost up to $150,000 in missed sales, including restrictions on the advertising of goods rich in cholesterol, salt, and/or sugar, as well as alcohol and payday loans.
Despite applauding the initiative, activists argue that the prohibition of such items on council-owned land, such as bus shelters, signage, and digital displays, does not go far enough.
‘To support the health of our citizens’
Deputy Mayor Asher Craig, who is in charge of communities, equalities, and public health, commented: “We take the health of our residents seriously and have been working with our local public health experts for some time to find ways to support the health of our citizens.
“One of the ways we intend to do this is to restrict the most harmful types of advertising from city centre banners, digital screens and bus stop adverts.”
Adding: “By putting people’s health first, we have made Bristol’s policy one of the strongest in the country, leading by example and showing willingness to take a potential hit on our income in order to support people’s health and wellbeing.”
Social network outlets, displays at numerous locations such as museums, schools, and customer support centres, as well as 180 bus shelters and 17 hoardings, are all covered by the newly authorised regulations.
Furthermore, the council states that advertisements in its parks and green spaces would be prohibited “unless for an outlet or event operating within that space.”
It goes on to state that if extra publicity is required at an event, it should be done “within the boundaries of the event space and form part of the hire agreement.”