Douglas Costa, a Brazilian international footballer, has been appointed as the group’s brand ambassador for his home country by online casino and sports betting company LV Bet.
In his position with the company as it prepares to debut in the South American market, the 30-year-old will be involved in the brand’s ads and promotions in Brazil, as well as sharing professional knowledge and opinions.
New chapter in Brazil
LV BET CEO Adrian Sidowski stated: “Having Brazilian football international Douglas Costa on our side as we begin this new chapter in Brazil, is something we’re really excited about. With a competitive product offering, we’re looking to leverage Douglas Costa’s status to help us penetrate the market.”
Costa is reportedly on loan from current club Juventus and is in his second stint with Bundesliga giants and Champions League holders Bayern Munich. In July 2018, he moved from Munich to Turin for a fee of £36 million.
‘Ambitious team with big plans’
“I’m delighted to sign for LV Bet as brand ambassador as they enter the Brazilian market. They are an ambitious team with big plans and it’s my privilege to help them by giving my views on football,” Costa commented.
After being appointed as the chief sponsor of Polish top-tier Ekstraklasa football team Wisla Krakow and an official betting partner of England’s Vanarama National League, LV Bet’s partnership with Costa is the group’s latest attempt to improve its sporting relations.
Marcin Jablonski, LV BET chief commercial officer added: “We’re delighted to have Douglas Costa as our Brand Ambassador, which will elevate our standing in Brazil.
“He fits perfectly with LV Bet, with the energy, commitment and drive he shows on the pitch matching our philosophy as a brand. Working with Douglas Costa will not only provide LV Bet with greater brand awareness in the Brazilian market but will also allow us to build trust in a new market.”