Bragg Gaming Group, through its subsidiary Oryx Gaming, has signed an agreement with Seneca Gaming, based in New York, to provide casino services and player account management to its three New York casinos.
The agreement also sees a partnership with global sports betting provider Kambi Group as signalling Bragg’s first move into the burgeoning US gaming market.
The Seneca Nation of Indians operates all of the nation’s Class III gaming operations in Western New York, named after the Seneca Gaming Group. The multi-channel agreement will see the Bragg-Kambi team provide wagering solutions to the Oryx online gaming platform and on-property sports.
This will include the Seneca Niagara Resort and Casino in Niagara Falls, Seneca Allegany Resort and Casino in Salamanca and Seneca Buffalo Creek Casino in Buffalo, PAM system, desktop and mobile gaming portal, casino services and integration with Kambi’s portfolio of property sports wagering products.
Dominic Mansour, CEO, Bragg Gaming Group, said: “The agreement with Seneca and Kambi is a game changer for Bragg. The US casino and sports betting market is rapidly expanding, and Bragg’s Oryx’s expertise in PAM, casino, marketing and operations services and integrations between land based and online positions us well to take advantage of this growth. Entering the market with two such strong partners as Kambi and Seneca is an ideal scenario.”
Building on the Seneca agreement, Bragg also announced a global gaming arrangement with Kambi that will allow them to explore and collaborate on strategic opportunities, focusing on the US.
Kristian Nylén, CEO of Kambi, added: “I’m delighted to agree this sports betting agreement with Seneca Gaming Corporation, along with Bragg Gaming, a platform and gaming provider that will enable a fully-managed sportsbook and gaming service.
“Through its brick and mortar casinos, Seneca Gaming Corporation has developed a reputation for delivering high-quality, entertaining experiences, with customer experience at its core. We believe this reputation will only be enhanced as its patrons begin familiarise themselves with the exciting sports betting experiences the Kambi Sportsbook offers.”
Holly Gagnon, president and CEO of Seneca Gaming, concluded: “The agreement with Bragg and Kambi is a huge win for our customers. Providing access to sports betting has been something that our customers have long looked forward to, and Bragg’s world-class casino and player account management services, together with Kambi’s market-leading sports wagering products, will create a fantastic customer experience that we can’t wait to offer.”