Chris Looney has been hired chief commercial officer at Bragg Gaming, as the company seeks to strengthen its position in the North American B2B igaming market.
Looney will collaborate closely with CEO Richard Carter to create and implement Bragg’s strategic goal for growth in new regulated markets, including the United States.
He comes to the company from Red Tiger Gaming, where he was praised for playing a key role in the company’s growth and success. Prior to this, he worked at Microgaming in a series of increasingly senior positions.
Solid foundation for further expansion
Mr Looney said: “Bragg presented an opportunity I couldn’t turn down. The company’s global presence and proprietary product and content portfolio in the B2B igaming space provides a solid foundation for further expansion into new markets.
“In North America in particular, jurisdictions continue to evolve, regulate and open up. Bragg is well positioned to succeed these markets and I’m excited to be part of the game plan.”
Bragg’s momentum has continued with the signing of definitive agreements to purchase US igaming technology and content provider, Spin Games, following the conclusion of its acquisition of Nevada-based slot studio Wild Streak Gaming.
Expansion of exclusive content
Bragg plans to expand its exclusive content and technology products to service markets in the United States, Europe, and the rest of the world.
Carter added: “We’re thrilled to welcome Chris to our management team.
“He has an impressive track record of driving growth and success, and his extensive industry knowledge will be crucial as we continue to expand globally into key markets such as the US, the UK, Italy, Canada and anticipated new market openings such as the Netherlands.”