BoyleSports has renewed its partnership with Wolverhampton Wanderers FC of the Premier League in order to improve its marketing in the United Kingdom.
For the 2021/22 season, the Drogheda-based operator will serve as an official Molineux betting partner of the West Midlands club, providing both online casino and sports betting services as well as maintaining retail high-street facilities.
The firm will launch exclusive offers, activations, competitions, and experiences for the team’s gold fans under the conditions of the deal.
Kieron Ansell, partnerships sales manager, Wolverhampton Wanderers said: “We are delighted to extend our partnership with Boylesports following a successful first season working together while games were behind closed doors.
“We look forward to continuing our flourishing partnership as supporters return to Molineux for what we expect to be another exciting Premier League campaign.
“As official partner, BoyleSports will have a great presence inside the stadium on matchday while we cannot wait for our fans to interact with the range of special offers and competitions BoyleSports are launching this season.”
BoyleSports will also benefit from branding on the LED screens at Molineux Stadium during games, as well as on the club’s social media channels and in the official Wolves matchday programme.
Maintained position in English top-flight football
BoyleSports’ position in English top-flight football will be maintained as a result of the relationship extension, with the Drogheda-based company recently adding Wolves’ Premier League rival Newcastle United FC to its sponsorship portfolio.
In addition, the company has strengthened its igaming content portfolio by partnering with 1X2 Network, which now includes slots and table games from the 1X2 gaming and Iron Dog Studios brands for the first time.
Mark Kemp, CEO of BoyleSports, added: “We are excited to continue and further strengthen our partnership with the excellent team at Wolverhampton Wanderers, as we reinforce our commitment to expanding BoyleSports in the UK.
“As an official partner, we look forward to BoyleSports betting being available on our app, online and at Molineux for the new season. We both have great ambitions this season, and we wish Wolves and their fans all the best of luck for a successful campaign.”