Irish bookmaker BoyleSports has reported that it has purchased ‘almost everything’ from Northern Irish bookmaker Gregory Hughes of the HughesBet retail estate.
BoyleSports will take over six of the seven stores in the HughesBet chain of stores as part of the deal, all of which will be rebranded as BoyleSports outlets.
BoyleSports chief executive Conor Gray stated: “Since BoyleSports founder and chairman John Boyle opened his first shop at Markethill, Armagh in 1982, it has been our ambition to develop a meaningful retail presence in Northern Ireland.
“The purchase of the HughesBet chain of shops demonstrates our long-term commitment to the Northern Ireland market.”
All acquired stores will also be updated according to the business model of the retailer.
The new transaction follows a deal earlier this year to take over the entire Northern Irish retail estate of William Hill, having acquired a chain of 33 shops, and taking the total number of retail outlets of BoyleSports in Northern Ireland to 45.
sIn 2019, by purchasing the small network of Midlands independent bookmaker Wilf Gilbert, BoyleSports launched the initial phase of its UK expansion project, creating the ‘Northern presence’ of the Dundalk operator.