Newcastle United FC has named BoyleSports as its new UK & Ireland betting partner, boosting the brand’s visibility and promotion to football fans on both sides of the Irish Sea.
As part of the two-year arrangement, the operator, which operates in both the UK and Ireland, will get exposure through branded betting terminals installed at the Magpies’ 52,305-seat St James Park stadium, joining Asian business Fun88 and bet365 as sports betting partners of the Premier League team.
In addition, BoyleSports will provide a variety of activations, tournaments, and experiences for Newcastle United fans over the age of 18, as well as exclusive promotions and special deals around matchdays.
Mark Kemp, CEO of BoyleSports said: “As we expand in the UK, BoyleSports are delighted to be teaming up with the great team at Newcastle United.
“As an official partner for the new season, we look forward to BoyleSports betting being available online, on mobile and at the fantastic St. James’ Park. We wish Newcastle United and their wonderful fans the very best of luck for a successful season.”
Newcastle United and John Boyle’s sports betting brand, which has 340 retail outlets across the UK and Ireland, announced their partnership on Friday, August 13th, as the English Premier League got underway.
Furthermore, the agreement builds on the operator’s development of its sports programming during the UEFA 2020 European Championship, which saw sports broadcaster Natalie Sawyer, become a brand ambassador for the company.
Newcastle United’s Head of Commercial, Dale Aitchison, added: “We are very pleased to welcome BoyleSports on board and we look forward to kicking off our partnership as the new season begins.
“BoyleSports has long had an affinity with football and we are pleased to be working together to offer a first-class betting service for supporters on a matchday at St. James’ Park.”
The offer comes on the heels of the report that BoyleSports, located in Dundalk, is interested in acquiring William Hill’s retail operations following Caesars Entertainment’s successful £2.9 billion buyout of the legacy UK bookmaker.