BoyleSports announced this weekend that Mark Kemp would be appointed as the company’s next Chief Executive Officer.
Kemp is due to take over as CEO of the Dundalk betting company in August, succeeding Conor Gray.
Gray will be promoted to a strategic marketing executive position focusing on international expansion programmes, according to BoyleSports.
Kemp is the managing director of UK racing’s new Tote Group, which is owned by the Alizeti consortium. He was previously the managing director of Ladbrokes Coral’s Gibraltar activities (2016-2019).
‘Digital leadership expertise’
Temp’s nomination was endorsed by company founder and chairman John Boyle, who cited the executive’s ‘digital leadership expertise,’ which would fuel a ‘critical channel of growth for Boylesports.’
Kemp claimed that he was taking over a well-performing and experienced betting and gaming company as he announced his move to BoyleSports.
Prior to the COVID-19 pandemic in 2020, BoyleSports launched its geographic growth in the United Kingdom by purchasing new betting shop estates in the Midlands and North of England, where it took over the discontinued sites of rivals after the government’s £2 FOBTs wagering limits rules.
BoyleSports revealed at the end of 2020 trading that it had secured a five-year extension to Playtech Plc deal, as its lead interactive systems supplier, winning new enhancements for its igaming and live casino suite.