Boyd Gaming Corporation, based in Las Vegas, has announced the relaunch of its Stardust brand, with the return coming in the form of a free-to-play Mobile Gaming app.
Inspired by the Las Vegas casino of the same name, Stardust Social Casino features a frequently updated range of slot titles from Boyd Gaming casino floors throughout the world.
Stardust Social Casino also provides incentives and benefits at Boyd Gaming properties, in addition to offering a range of famous games. Digital credit transactions in the app can gain points and tier rewards in the B Connected player loyalty system of the business, which can be redeemed in the US.
Keith Smith, president and chief executive officer of Boyd Gaming noted: “Though the Stardust Resort and Casino closed more than a decade ago, this iconic brand remains one of the most legendary names in Las Vegas history.
“With the launch of Stardust Social Casino, we are bringing back the nostalgia and excitement of this brand with a social gaming experience worthy of the Stardust name.”
Adding: “Stardust is a name that clearly resonates with gaming customers across all generations. Given its considerable brand equity, we believe the Stardust name will give Boyd Gaming a unique advantage as we further expand our online and mobile gaming presence.”
The free-to-play mobile app is available for download on iOS and Android devices, and aims to capture the nostalgia of the Las Vegas experience that Stardust Resort and Casino once offer.
The nostalgia and excitement of #Stardust, the Las Vegas Strip’s most famous casino is now literally in the palm of your hands. Play some of the most-popular casino games in the world. Download today!
— Boyd Gaming Corp (@boydgaming) July 21, 2020