Boyd Gaming Enters Loyalty Programme Deal With Aristocat

Boyd Gaming Corporation has entered into a new agreement with Aristocrat Technologies Inc to launch mobile player loyalty programme B Connected Mobile.

In the B Connected loyalty programme, B Connected Mobile will allow Boyd Gaming customers to display account balances and tier status, as well as trigger promotional offers and drawing entries.

Blake Rampmaier, Senior Vice President and Chief Information Officer of Boyd Gaming said: “Thanks to our strategic partnership with Aristocrat, Boyd Gaming now has a best-in-class mobile platform that will allow us to greatly enhance the guest experience at our properties.

“Ultimately, we will make B Connected Mobile the hub of a unique digital experience – a mobile tool that can be used as a cashless wallet, player loyalty card and hotel room key, all available from a player’s smartphone.”

In addition, bettors will benefit from a customised B Connected inbox, which will deliver deals, offers, entertainment and promotions, linked to the patron’s B Connected card.

Executive Vice President Customer Experience Solutions at Aristocrat Cath Burns added: “We are thrilled that Boyd Gaming has selected the Aristocrat suite of solutions to help transform both the guest experience and the industry.”

Boyd Gaming will use all of Aristocrat’s Oasis 360 CX Solutions as its patron engagement environment on all of its casino assets worldwide, under the terms of the agreement.