Bose, the maker of North American audio equipment, has been made the official headset partner of all League of Legends for global events.
Bose will be supplying headsets for each global event beginning at the upcoming World Championship, including the Mid-Season Invitational and the All-Star Event.
The deal coincides with the introduction of the first headset developed for gaming by Bose. The headsets will be used at the 2020 World Championship, starting on September 25 in Shanghai, for all teams, camera talent, referees, and production staff.
Head of Global Esports Collaborations and Business Development at Riot Games, Naz Aletaha, spoke about the partnership: “Bose has been an industry leader in audio technology and innovation for decades, and we’re thrilled to partner with them to both level up the pro player experience across LoL Esports and our global events while also providing an even richer audio connection to our fans.”
Bose will introduce a collection of content called ‘Sounds of The Game’ in addition to providing its headset for all global competitions, which examines the value of sound in the competitive League of Legends. This is not the first leap by Bose in the market for esports. The headset company became the Boston Uprising’s headphone sponsor in 2018, and became a sponsor of the Madden NFL 19 Championship Series in 2019.
Pat Lacriox, Head of Global Brand Activation and Marketing at Bose, also commented on the deal: “Bose is excited to enter the Esports space by supporting LoL Global Events and its competitors, while also introducing our first-ever gaming headset to the market. The relationship between Bose and Riot is a natural fit – both companies take pride in leading with technology and innovation, and putting the customer first.”
— Riot Games Careers (@RiotCareers) September 16, 2020