BoscaSports Partners With PA Betting Services For Content Building

By partnering with PA Betting Services, the betting division of international news agency PA Media, the Licensed Betting Office (LBO) show technology specialist BoscaSports has upgraded its content and editorial ability.

The collaboration will see the display screens of BoscaSports updated with a personalised range of premium sports betting alerts delivered by PA Betting Services in real time.

Optimising in-store activities

In order to optimise in-store activities for wagering markets, premium content offerings will include reviews, stats-based infographics and other bespoke materials such as improved guides and race cards.

Personalised sports content

The upgrade would result in BoscaSports delivering an unrivalled range of personalised sports content to its customers in the UK, Ireland, Europe and North America, thus revitalising the retail betting climate.

Eugene Mitchell, CEO of BoscaSports said: “This partnership is a hugely significant step for BoscaSports to bring its digital platform to a global sports betting audience.

“PA Betting Services is providing world-class content across a range of sports and we are now making that available to retailers in any market in a simple, cost-effective way, and with a proven track record on delivering innovation. 

“We can also provide it in the local language through our automated translation engine which we recently launched in the Italian marketplace.”

Best end-to-end content solution

PA Betting Services claims that it provides LBO retailers with the best end-to-end content solution, helping stores to understand cost efficiencies, publish exclusive promotions and tailor sports betting content to local outlets.

Richard Duncan, Head of Business Development, Racing and Sports Betting at PA Media Group said: “Combining our expertise in sport editorial, data and content production with BoscaSports’ cutting edge display technology will provide a much richer experience for passionate sports fans using retail betting shops around the world.

“The scale of BoscaSports’ digital display network will not only broaden the reach of our premium content, but also will allow retail environments to reflect the dynamism of the sports they cover.”