Boreham Wood, a National League football team, has announced a “groundbreaking commercial partnership” with online casino and sportsbook provider LV Bet.
For the first time in Boreham Wood history, the club’s stadium will be christened The LV Bet Stadium Meadow Park as a result of the sponsorship deal.
Boreham Wood chair Danny Hunter explained: “This is a carefully put together two year partnership, that I believe will be very good for all parties and I’m very grateful to LV Bet for their support on this, as it has already allowed me to hire a new community coach full time and start planning for a number of schools and community initiatives that will assist local parents and youngsters.”
The agreement will not only entail a stadium name change, but will also see the LV Bet logo prominently displayed throughout the facility, as well as the renaming of the freshly refurbished East Stand to the LV Bet East Stand.
Boreham Wood commercial executive Mandee Morris said: “To get an internationally recognised brand on board is a huge coup for our football club.
“Post-pandemic has been an extremely difficult time commercially for the club with losing a lot of longstanding partners understandably with their own financial hardships and cutbacks, however this is a very exciting partnership for the club and demonstrates the strides our club has taken over the past two decades to attract a brand like LV Bet to sponsor our Stadium.”
LV BET increased its UK brand visibility with West Bromwich Albion deal for the 2021/22 season, as well as the signing of Jason McAteer, a former Liverpool and Republic of Ireland footballer, as a brand ambassador.
LV Bet’s CMO, Marcin Jablonski, commented: “This is a unique opportunity and we’re excited to see our name associated with a local community club.
“Boreham Wood FC have been great to deal with and the plans we have to activate our relationship include plenty of initiatives to support the local community.”