New York-based game developer and software provider Boom Sports has gained market access for running its own mobile sportsbook and online casino in up to five U.S. states it revealed this week in an announcement.
The company will obtain sports betting and icasino ‘skins’ as part of an deal with Penn National Gaming to run its own digital products in Ohio, Missouri, Louisiana, Mississippi and New Mexico. Boom will keep the licences in each state for 20 years after it recognises them.
Boom Sports Co-Founder and CEO Stephen A Murphy said: “This agreement marks a pivotal moment in the history of Boom Sports. As we aim to become the premier technology provider for the real-money online gaming industry, this deal will allow us to unveil our unique sportsbook vision directly to consumers.”
The agreement would include primary (1st) skins for the company in Mississippi and Louisiana, 2nd skin in Ohio, and 3rd skins in Missouri and New Mexico, as well as an understanding to pursue economically viable efforts in additional states.
Boom Sports also works with partners in NASCAR and Barstool Sports through NBC Sports, and now Penn National Gaming and its partners. Although it aims to launch a consumer-facing sportsbook-either under its own brand or a partner’s brand-the company remains committed to its B2B orientation.
Med Nadooshan, CTO and President said: “We look forward to powering the digital products of the leading online casino operators in the world through our innovative game content, casual-friendly user experience, and superior technology.
“This market access deal allows Boom to get our regulated, real-money products in front of consumers directly so we can make sure our partners get the most proven and successful products.”
Boom Sports does not offer any upfront cash in return for the sports betting licences but will then create a range of free-to-play games and goods for Penn National. The first game, NASCAR Finish Line, was released in February and featured live NASCAR contests as well as eNASCAR contests to move the motorsport into sports. The second product, to be launched in the coming months under the Barstool Sports brand.
In addition to this contract, Boom will also be creating supervised real-money games and Penn National Gaming content.
“We’re thrilled to take this first step with Penn National Gaming in offering premier free-to-play and real-money products for the US gaming industry,” said Murphy. “We look forward to establishing ourselves as the premier partner in the US casino industry just as we have done for US sports leagues and media companies.”