Gains Colorado License partner website has been given a licence to operate in Colorado ahead of next month’s State governing sport betting. The approval marks the fourth American affiliate licence award granted to the company in less than a year, following New Jersey, Pennsylvania and Indiana.

The Centennial State of Colorado, the company said, will become one of the most open markets in the U.S. next month for more than 30 casino operators to sell their six million citizens land-based and mobile sports betting on.

Fintan Costello managing director said: “We’re thrilled to be launching our fourth stateside offering, presenting Colorado’s keen sports bettors with the best options possible before they commit to opening a new online betting account.

“Our aim is to help players ‘play with more’ within a safe environment. We are very much in favor of regulation and we’re delighted to have made such progress in four progressive and rapidly growing state markets.

“Our core principles are built on a common sense approach to regulation that involve honest and open conversations between regulators, operators, affiliates and players, and this is precisely the approach many US state regulators are taking.”

Founded in 2019 with a clear goal of transforming how the affiliate sector produces, collects and turns traffic into successful returning consumers, through a player-centered and brand-driven approach, has made substantial inroads on the fast-growing US market.

Research conducted by the company last month showed a 100 percent increase in internet searches for ‘online casino’ across North America since major land-based gaming venues were closed and live sport was cancelled.

The research was performed using Google Trends from February to the end of March this year and revealed a dramatic increase in players looking for ‘online casino’ following land-based slot machine shutdowns and rescheduling sporting events.