Adds iGaming To West Virginia Licence

In less than a year, has extended its West Virginia licence to include igaming, marking its seventh approval by the US affiliate. In May of this year, the rapidly growing performance marketing firm was given a sports betting licence to operate in West Virginia.

Founded in 2019 with the goal of allowing people to ‘play with more’ in their favourite casino or sportsbook, claims that in the rapidly growing US market it has made huge in-roads. The company is also a finalist in the SBC Awards 2020 Casino Partner of the Year.

In West Virginia, the company’s expanded igaming certification, the seventh approval in less than a year in six US states, adds to existing licences in New Jersey, Pennsylvania, Indiana, Colorado and newly controlled Tennessee, with each market showing rapid growth since launch.

Online and mobile sports betting was regulated in West Virginia in August 2019 and currently has five brands with live online and mobile betting options. According to the latest figures from the state regulator, in September 2020, its approved casinos saw total wagers from sports betting and igaming rise to a combined $151.9 m. For the five-week period ended October 3, total wagers increased to $77 m, consisting of $17.7 m from retail sports betting and $59.2 m from online sports betting.

The Managing Director at, Fintan Costello, said: “This year has seen us rapidly grow our footprint in the US and I’m delighted with our progress so far.

“US online sports betting has made huge strides in 2020, and igaming is quickly building up momentum with more states recognising that by combining common sense regulation and a superior offering, players can enjoy first-class entertainment while also being protected.

“We are strong advocates of helping players ‘play with more’ within a safe and responsible environment and are confident other states will follow the example of West Virginia, New Jersey and Pennsylvania where a superior online product offering is benefiting consumers and operators.”