BlueRibbon Outlines LatAm Plans With Codere Link-up

B2B marketing platform provider BlueRibbon Software, after starting a partnership with Codere, outlined its plans to enter the Latin American market.

BlueRibbon lauds Codere as “one of the largest online operators in Spain and Mexico” following similar deals with various European-based operators and a core part of the company’s strategic strategy to penetrate LatAm and expand into more controlled territories.

Product department manager of Codere Erez Leket commented: “BlueRibbon has set a new standard when it comes to player engagement and they are the ideal content partner for us across both our most important and our emerging markets. We look forward to working closely together with them in Spain, Mexico, Colombia, Argentina and many more exciting jurisdictions.”

The deal with BlueRibbon will see Codere applying the company’s jackpot-based solution across all of the group ‘s online properties in Spain and Mexico, as the firm aims to “solidify its competitive advantage in the region” by providing a tailor-made online play experience.

Amir Askarov, Co-founder and CEO of BlueRibbon explained: “As we have seen in the European markets, players are looking for innovation and offering the same experience as the competition isn’t going to cut it when it comes to building brand loyalty. By partnering with us, Codere is confirming that the same is true for their players.

“Codere is one of the most respected and well-known brands in Latin America, and we are excited to enter this new market with such a strong partner. We know that smaller, more winnable jackpots not only hold players’ attention but also give operators the control to market promotions to specific segments, helping them hit company goals.

“I am confident that BlueRibbon’s solution will support Codere’s plan to create an exciting online environment that attracts and engages players throughout their lifecycle.”