After linking with the online gaming company MaxBet.ro, B2B marketing platform provider BlueRibbon Software has added another footprint to its European ambitions.
Built to “offer the best gambling services on the online Romanian market,” the business is an online branch of the MaxBet Group, which encompasses locations across Romania and other countries in Central and Eastern Europe.
”Online gambling is an area where things are constantly changing, and updating so this partnership is for us an unique opportunity through which we can offer our clients the innovative services they expect and deserve,” explained Victor Rusinov, CEO of MaxBet.ro.
“We are glad that this exclusive collaboration with BlueRibbon helps us to be above the set standards, and that it emphasises one of the strengths of MaxBet.ro platform – the jackpots and the ease with which they can be won.”
Under the terms of the partnership MaxBet.ro is to launch the jackpot-based promotions of BlueRibbon across all of its B2C products in Romania, further rewarding players with a “new layer of excitement and anticipation” during gameplay as it seeks to gain a competitive edge.
Amir Askarov, co-founder and CEO of BlueRibbon Software, said of the new partnership: “MaxBet.ro, is one of the most respected gaming operators in Romania, and we at BlueRibbon are excited to be working side by side with such a reputable industry leader.
“Entering into such an esteemed partnership with MaxBet.ro is testament to BlueRibbon’s capability in offering innovative marketing solutions using jackpots and tournaments, while creating a thrilling environment for players to immerse themselves in.
Before going into more details about the company’s services: “We are very aware of the marketing challenges facing operators today and believe that online gaming brands need to differentiate themselves.
“We see a constant demand for them to implement innovative solutions in order to acquire new players while retaining existing ones. That said, BlueRibbon is committed to supporting their requirements by working closely with them, providing bespoke solutions to meet their needs.
“As our platform is agnostic to any game or vertical, and every bet or action on any product gives players a real chance of winning a jackpot prize, operators can create unique jackpots that resonate with their player segments. We’re giving them the tools needed for them to reach their business objectives.”