B2B marketing software provider BlueRibbon Software has entered into an agreement that will see the firm’s use of the Virtual Gaming Worlds virtual casino gamification devices, Chumba Casino.
In a step that aims to solidify the “competitive edge” of the social casino as well as offer a new layer of excitement and suspense during gameplay to fuel player engagement and brand loyalty, Chumba Casino will introduce gamification solutions driven by the BlueRibbon platform.
Lloyd Melnick, general manager of Chumba Casino said: “We are excited to be leveraging BlueRibbon’s fantastic loyalty tools, which will allow us to further entertain and delight our most engaged players.”
BlueRibbon last week reported Rafi Ashkenazi ‘s appointment as its new strategic advisor. Ashkenazi, who has most recently served as The Stars Group’s chief executive, will assist BlueRibbon in extending its reach across regulated gaming markets.
The provider praised the expertise of Ashkenazi in the igaming industry and hopes that his experience of holding a number of c-suite management roles would add to the BlueRibbon brand’s strengthening.
Amir Askarov, co-founder, and CEO of BlueRibbon said: “Entering into such an esteemed partnership with the highly regarded Virtual Gaming Worlds’ Chumba Casino is an incredible feat for us at BlueRibbon, as the likes of such a union has never been achieved before.
“In the past, the social casino has relied exclusively on its internal steam to upscale its offerings. Now, in tandem with our independent and intelligently designed Player Engagement Platform, Chumba Casino is equipped to unleash the full potential of their sweepstakes jackpots to deliver a superior player experience.”