Blueprint Gaming Reveal Strongest Ever Launch Of Rick and Morty

Wubba Lubba Dub-Dub! Since debuting at the beginning of the month, Blueprint Gaming’s latest slot title Rick and Morty Megaways became the “strongest ever launch in the first week” for the brand.

Inspired by the Emmy-winning show, this new slot, produced in collaboration with Adult Swim and Warner Bros, smashed Blueprint records for play, stakes and users within the first week.

The game achieved the highest single-day play results, up 37 percent from The Goonies’ previous record.

Jo Purvis, director of marketing and communications at Blueprint Gaming, spoke to SlotBeats in tandem with the announcement about the dynamic duo, the Megaways gameplay and future updates.

She declared: “The interest around the game before the release was tremendous, and the positive response post-launch has been overwhelming, with operators and players alike enjoying the feature-rich gameplay.

“It’s become Blueprint’s strongest ever launch in the first week, breaking records across plays, stakes and users. The game enjoyed the highest single day figure for plays, an increase of 37% on the previous record set by The Goonies.

“We’re really proud of Rick and Morty Megaways. The positive reception to the game from the industry suggests that our highly skilled team has created a trippy gaming experience that has captured the interest of players worldwide.”

Purvis announced that the next licenced game in the works would be inspired by Seth Rogan’s 2016 R-rated smash Sausage Party, which will see players going to Shopwell’s store and watching the adventures of Frank’s main sausage as he explores “The Great Beyond.”


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