The leading developer of iGaming slots, Blueprint Gaming, has partnered with Banijay Brands to continue the phenomenon of the Deal or No Deal licence with an exciting new slot featuring the iconic brand scheduled to launch this October.
Deal or No Deal Megaways™: The Golden Box, which will be released on October 29, becomes the latest addition to the comprehensive catalogue of Blueprint’s hit TV show-inspired games.
This launch follows the successful debut, based on Banijay ‘s Deal or No Deal IP for the UK and beyond, of a number of high-impact titles. About 15 years ago, the renowned brand first appeared on the market and remains popular with players around the world.
The upcoming game launch reaffirms the status of Blueprint as the iGaming industry’s leading branded content creator. Over a number of years , the company has developed the licence successfully by reimagining the way it uses the brand alongside current slot mechanics to ensure that the games reach the broadest audience.
Deal or No Deal Lightning Spins™, the most recent release to implement the licence, featured the newly released incentive idea of the developer, Lightning SpinsTM. Previous versions have featured in the Pub Fruit Series of the supplier and its flourishing portfolio of Megaways™.
Jo Purvis, Blueprint Gaming’s Marketing and Relationships Director, said: “We’re really excited to unveil Deal or No Deal Megaways™: The Golden Box, which promises to be another quality addition to our catalogue of games inspired by Banijay’s globally-recognised TV show.
“It’s fantastic that the team at Banijay Brands has entrusted us to deliver the iconic brand to the slots market. These Deal or No Deal games are hugely popular with our players in the UK and continue to attract the interest of new customers.”
Lex Scott, Head of Business Development at Banijay Brands, said: “Blueprint has done a tremendous job in elevating the Deal or No Deal brand to new audiences. We are confident this latest addition to the franchise will be a hit, given how successful recent games have performed.
“The company has consistently produced high-quality Deal or No Deal games and its latest creation is set to be another superb release.”
The Megaways™ mechanic incorporated into the latest release of Blueprint is licenced by Big Time Gaming.
In September, after the recent acquisition of Endemol Shine by Banijay, Banijay Brands was launched. Banijay Brands is dedicated to all areas of commercial activity and includes brand licencing, merchandising, gaming, gambling and music, led by the newly appointed Chief Commercial Officer, Owain Walbyoff.