After providing its Jackpot King progressive system to Lindar Media’s flagship casino brand MrQ, Blueprint Gaming has expanded its relationship with the operator.
The inclusion, according to Lindar, will give “a new dimension” to the igaming firms’ offerings, as players will be able to activate the Wheel King and win a cash prize from one of Jackpot King’s three pots.
Integral role in strong growth
Jo Purvis, director of key accounts and marketing UK at Blueprint Gaming said: “We’re proud to be playing such an integral role in the strong growth of Lindar Media and its MrQ brand. It further demonstrates the quality of our content and how our engaging games fuel business growth for operators.
“The addition of Jackpot King will elevate MrQ’s offering and attract new customers. With a new advertising campaign coming up, it’s an exciting time for Lindar Media and we’re thrilled to be a part of its journey.”
Lindar Media claims to have had “considerable growth” in recent years, with the company doubling its personnel and tripling its sales.
TV and radio ad preps
Jackpot King’s integration comes as the firm prepares for its first television and radio advertising campaign in the United Kingdom. Blueprint’s Fishin’ Frenzy Megaways will be featured in the advertisements beginning in August, as the operator works to grow its client base and brand recognition.
Lindar Media’s managing director, Savvas Fellas, added: “Our relationship with Blueprint, while still young, is growing stronger by the day. With the expansion of its games portfolio and now the introduction of the Jackpot King series, I’m confident we’ll continue to complement each other’s business objectives way into the future.
“The quality and reliability of the Blueprint service allows us to focus on developing and improving our product. We’re incredibly excited to unveil our new marketing campaign that will take MrQ to the next level.”