DraftKings Inc. is partnering with Bay Mills Resort & Casino to enter into a new market access agreement, subject to all applicable licences and approvals, which will bring its mobile sportsbook to sports fans throughout the state of Michigan. Currently the mobile DraftKings Sportsbook app is available in Colorado, Indiana, Iowa, New Jersey, New Hampshire, Pennsylvania and West Virginia.
Ezra Kucharz, DraftKings’ Chief Business Office said: “Through a commitment to provide customers with a premier sports betting experience, DraftKings is happy to partner with Bay Mills Resort & Casino.
“The Great Lakes State presents a number of gaming opportunities and we look forward to collaborating with Bay Mills to provide residents with the best-in-class experience DraftKings is known for.”
MIn a Michigan Consumer Study led by DraftKings, of Michiganders who expressed interest in online sports betting, more than a third already actively placed a legal bet via mobile by travelling to another state or internationally where permitted. Another 55 percent had never before made an online wager demonstrating potential at market entry among casual bettors. As sports return across the US, DraftKings Sportsbook will provide an innovative, immersive, and entertaining gaming experience for consumers.
The partnership will also allow Michigan sports fans to place sports bets in person at a Bay Mills Resort & Casino retail betting location, in addition to mobile and online sportsbook access. Michigan is the seventh state to announce a retail sportsbook with the DraftKings brand, joining Colorado, Iowa, Mississippi, New Hampshire , New Jersey and New York. The retail sportsbook partnership is subject to applicable regulations and both parties are securing the necessary gaming licences and other approvals required.
Bryan Newland, Tribal Chairman for the Bay Mills Indian Community said: “We are excited about our new partnership with DraftKings. Expanding on what entertainment options we can offer at Michigan’s longest operating gaming facility is always our goal. Our new on-site DraftKings Sportsbook will be one more great reason for Michiganders to vacation with us in the Upper Peninsula.”