AFC Bournemouth Terminates 3-Year-Relationship With M88

AFC Bournemouth has terminated its three-year relationship with shirt sponsor M88 as media outlets say the UK Gambling Commission is conducting an inquiry into the online betting and gaming business.

M88, the Asian-facing affiliate of casino provider Mansion Group, which boasts a range of brands such as Mansion Casino, Casino.com and Slots Heaven as part of its portfolio, first partnered with the Premier League club before the 2017/18 season.

According to a Daily Mail article, M88 is being examined by the Gambling Commission alongside Mansion Europe, with the UKGC having said that they are currently investigating different aspects of both model and operations. The club is apparently unaffected by the sleeve arrangement with the parent company.

As the football season is set to restart this month following a temporary suspension due to the global health crisis, it has been said that for the remainder of the 2019/20 fixtures the club is contemplating adorning its strips with a message to the key workers.

The club is also thought to explore the possibility of finding a new sponsor for the shirt before the resumption of the Premier League on June 17.

A paragraph on the website of the club reads: “AFC Bournemouth can confirm that its partnership with M88 will end on Sunday (31st May).

“The online gaming company has featured on the front of the club’s home, away and third shirts, and training wear, since the start of the 2017/18 season.

“The club will therefore complete the 2019/20 campaign in new training wear and playing kits. AFC Bournemouth would like to thank M88 for its support over the past three years.”

Last year’s one-year extension to the M88 agreement saw Bournemouth “extend their club-record shirt sponsorship deal”with the Cherries hoping to use the brand to put the club closer to football fans and consumers in Asia.