The CompetitionLabs gamification platform has been recruited by aggregator United Remote in a partnership that both parties claim will provide “significant advantages to operators and game publisher alike.”
The latter, which comments that it has been busy “investing extensively in technology,” sees its latest deal as pivotal in implementing its strategy of providing value to operators by freeing them from constraints on capabilities.
Integrating the engagement technology of Competition Labs brings new gamification tools to the United Remote platform which add tasks, accomplishments, challenges and competitions to the existing loyalty portfolio of the company.
It is hoped that higher retention rates for players will be felt through the additional gamification strategies, higher levels of new game adoption and player interaction with brands.
Using the real-time rules engine of CompetitionLabs, operators can use up to the second data to improve the segmentation and content pertinence.
Jeremy Fall, CEO of United Remote explained: “Competition Labs’ gamification delivers excitement and entertainment in spades around personalised experience, so it’s a WIN:WIN:WIN for players, operators and ourselves.”
“With these powerful new tools available in the United Remote portfolio, operators can literally create new shapes and forms. Our partnership with Competition Labs puts us in a position to give operators a unique toolkit which enables and accelerates their innovation cycles, driving engagement and revenue up.”
United Remote has reviewed their current agreements thoroughly, streamlining and putting renewed focus on player security, enforcement and accountability.
CompetitionLabs co-founder and CPO Julian Steinwender added: “We are delighted to bring our pioneering gamification tools to United Remote’s platform. Our tools are all about enhancing operator creativity and player engagement – with United Remote we find a unique kindred spirit. The sky’s the limit.”
Online casino software provider Revolver Gaming began to expand its activities earlier this week after an agreement with United Remote was announced for distribution.