Lottoland headquartered in Gibraltar has unveiled collaborations with four charities following the launch of its first lotto-focused charity in UK.
Win-Win Charity Lotto will see a donation of 20 pence of each pound to the four charities, namely The British Red Cross, Hospice UK, Keep Britain Tidy, and The Marine Conservation Society;
Katherine Ross, the British Red Cross head of corporate partnerships, explained: “The British Red Cross has been supporting people at every stage of crisis for over 150 years, both in the UK and around the world.
“In the aftermath of crisis, we are there to help people rebuild their lives and create a more sustainable future. In the UK, we respond to an emergency on average every four hours, from fires and floods to power outages and terror attacks. Through the kindness of our supporters, we can continue our vital work to protect the most vulnerable people.”
Through Win-Win Charity Lotto bet will cost £ 1 for each draw and the jackpot will be set at £250,000. The game format and results will be based on the popular French Lotto, with every Monday, Wednesday, and Saturday drawing taking place. Of a total of 49, five balls will be drawn, with 10 bonus balls up for grabs.
Richard McIlwain, vice-chairman of environmental charity Keep Britain Tidy, commented: “As one of the charities that will benefit from Lottoland’s new Win-Win Charity Lotto, Keep Britain Tidy will be able to undertake more work to support communities up and down the country in improving their local environment so that they can love where they live and feel the benefits that come from having access to great parks, beaches and public spaces.”
The latest launch follows the online lotto operator debuting a new game based on the game show Deal or No Deal, which was hosted by Noel Edmonds and aired in the UK for 11 years.
Becoming the latest in a series of new games brought to market by the company, it released a £ 20 m scratchcard last year, offering the biggest lump-sum payout available for a single scratchcard.
Lottoland CEO Nigel Birrell added: “We are delighted to be able to launch our charity lotto betting game here in the UK and are delighted to have these four fantastic charities on board, all of whom support amazing causes.
“The whole team at Lottoland are excited to see the launch of the Win-Win Charity Lotto, it’s something we’ve been working on for some time and absolutely feels like the right step for the business. We believe we’ve found a good balance, as the respective charities will all appeal to a different audience and yet are all equally, immeasurably important in what they do.”