After partnering with over-the-top ( OTT) sports content specialist StreamAMG, LiveScore has announced it will improve its live football streaming capabilities.
By incorporating StreamAMG technologies, LiveScore will allow its global audiences to watch live OTT soccer matches and on-demand content produced by syndicated football leagues, clubs, and media outlets.
In its statement, LiveScore highlighted the need for an in-depth OTT streaming service to complement its digital publishing portfolio which currently serves 56 million active users across 200 territories looking for information on football.
LiveScore Group Head of LiveScore TV Rob Brown commented: “We’re delighted to announce our partnership with StreamAMG. Their extensive experience in sports streaming technology and our shared ambition for video innovation makes them a perfect fit for LiveScore.
“We’re looking forward to working closely with the team on the development of our soon-to-launch live streaming service which we hope will prove hugely popular with users.”
A leader in developing customised digital video solutions for sports organisations, StreamAMG clients include Liverpool FC, FA, Matchroom Sport and William Hill.
Reportedly, StreamAMG ‘s live OTT streaming service delivers more than 30 million hours of content and 8,000 events a year.
StreamAMG chief executive Hugo Sharman added: “LiveScore will emerge as a major player in the streaming of live sports content. This platform has huge potential and we’re delighted to have agreed this long-term partnership.”
— StreamAMG (@StreamAMG) May 27, 2020