Yggdrasil has announced a agreement with Reflex Gaming that will see the latter join the flagship system YG Masters of the online gaming solutions provider.
As part of the contract, Reflex Gaming immediately gains access to the GATI standardisation platform offered by Yggdrasil as the go-to market framework for the firm to improve its global business strategy.
Commenting on the new collaboration, Mat Ingram, CPO at Reflex Gaming: “We are very excited to partner with Yggdrasil and join the YG Masters programme which has made fantastic inroads for member studios.
“Integration through Yggdrasil’s GATI technology will give us a huge opportunity to both scale and extend our business operations into several new and exciting areas, channels and markets in a highly efficient and effective manner.”
GATI is the enabler of the Yggdrasil Decentralised Aggregation Network. Both GATI-integrated Yggdrasil partners should be willing to market their games up to every regional Yggdrasil franchisee.
Using this model it helps Reflex Gaming to rapidly scale delivery and improve sales potential while at the same time exploring new ways of working and working together.
Stuart McCarthy, partner strategy and procurement manager at Yggdrasil, added: “Reflex is a company we have admired for many years and it is great to be able to partner together via our award-winning YG Masters programme, powered by the revolutionary GATI technology.
“Reflex’s products are second-to-none in the digital land-based sector, with a particular dominance in the UK and the Netherlands. Joining the YG Masters programme and integrating with GATI, will enable them to fully achieve their global growth potential across a host of new markets and other verticals, including online and mobile. We can’t wait to get started.”