Design Works Gaming, a games provider and social casino operator, has lauded its first direct integration with a UK operator after unveiling a link with Betfred.
The Scottsdale, Arizona headquartered company, whose background includes the creation of land-based slots for Novomatic, Aristocrat and IGT likes, is to live with the operator a range of its content.
Andy Horne, Betfred ‘s head of egaming said of the link-up: “DWG has a portfolio of content that has already been rigorously tested and enjoyed by millions of players. It also has a rich Las Vegas heritage, so the fit of the games for our new Vegas site couldn’t be better.
“We have plans to significantly scale up the number of DWG games in the coming months, so this marks the start of an exciting journey for both of us and we’re delighted to be able to share these games with our customers.”
Initially, Betfred customers will have access to 20 DWG titles, which will be a mix of video slots, stepper slots, and scratch cards from the supplier, as well as proprietary non-reel spinning games, such as their Test Your Strength social casino entry.
On Betfred ‘s recently re-launched Vegas tab, twelve of the DWG titles will be offered, aimed at providing the operator ‘s customers with “a truly authentic Vegas experience,” while the other eight will be available on Betfred’s games site.
Andy Harris, DWG ‘s UK CEO, commented: “Betfred is one of the best-known names in the industry so it is very exciting for us to sign with them as our first direct integration deal in British real money gaming.
“Our portfolio has already proven itself commercially in both land-based and social casinos, so we are able to provide the very best content to our partners. We look forward to an enjoyable and lengthy partnership with Betfred as a result.”