Latin American sports betting brand Betcris has joined the International Betting Integrity Association (IBIA) to strengthen the region’s monitoring and alert coverage of the association. Since 2006 the company has been owned by TV Global Enterprises Limited and provides online sports betting services around the world in many countries.
In the developing Latin American betting market where it also operates retail premises, it is nevertheless considered especially powerful. Betcris is the second IBIA operator to join since the beginning of 2020, with five new members entering in 2019.
IBIA CEO Khalid Ali stated: “I’m delighted to welcome one of the leading sports betting brands in Latin America to IBIA. Betcris is a major investor in sport with a number of sponsorship deals in place, including the Brasileiro Série A, and is well-placed to strengthen our monitoring coverage of existing and emerging markets in the region.
“I hope that other LatAm operators will follow Betcris’ example and highlight their commitment to integrity by also joining the world’s largest operator-run sports betting association.”
JD Duarte, CEO of Betcris, said: “Integrity has always been at the core of our approach to a responsible and sustainable business model and this has become more important than ever during this difficult trading period.
“Being part of an integrity monitoring body is also increasingly becoming both a licensing requirement and business necessity as the Brazilian sports betting law and other recent legislative developments show. IBIA is the global leader on integrity and Betcris looks forward to working with it to protect sports and our business from corruption.”