ESI Digital Dedicates Content To eSports Betting

Due to the global health pandemic shutting down the majority of live sports markets, Esports wagering has been thrown in the centre stage in recent months. However, it is imperative that operators and suppliers cooperate to improve their offerings for this growing sector to continue to thrive and flourish after COVID-19.

The ESI Digital Summit, created by Esports Insider, has devoted a large portion of its content to the betting of esports to continue the topics and discussions on how the sector can flourish.

Phill Adams, the CEO of the new online betting site Puntt.gg, emphasised that with the competitive gaming sector gaining considerable traction, as pandemic circumstances have accelerated the wagering agenda of sports.

He said: “The esports betting sector is at a crucial point at the moment.  It is gaining increased interest from traditional betting operators as esports has been one of the main products available over lockdown.  There are studies like this one that suggests that traditional betters are discovering esports for the first time at the moment with 30 per cent of customers betting on esports in April, only started in April.

“The ESI Digital Summit is the perfect platform to debate how esports capitalises on this increased interest and works to ensure that it keeps its place at the top table in the perceptions of traditional operators.”

Puntt.gg, founded by RPGG Media headquartered in Liverpool, has been revealed as a partner in ESI’s ‘The Clutch Digital’ initiative in which four sports-related businesses will live in a forum of judges and investors in the sporting room at different levels of fundraising.

Businesses ranging from sportsbooks such as Pinnacle and Betway to multinational sports organisations such as Fnatic and Rogue were named as speakers for the conference, stressing the importance of closer cooperation and exchange of information in view of the impacts of COVID-19.

Quentin Martin the CEO of Luckbox added: “The esports betting boom is well documented and as the sector matures, becoming closer to the traditional sports gambling industry, events such as ESI Digital Summit are becoming increasingly important. It provides a fantastic showcase so that the wider gambling industry can more easily see the potential of esports betting, as well as to meet the individuals and organisations at the forefront of the growth.

“I’ve spoken at and attended many ESI events and they are always more than worthwhile. They’re a great opportunity to network, share knowledge and elevate the profile of your work.”

As Adams and Martin alluded to, open conversations, networking and discussions appear to be key factors in the development of future plans and projects focused on the betting sector.

Last month, SBC launched its inaugural digital conference with a particular focus on how the betting industry has affected the global health pandemic to spark conversations and provide alternative views that will ultimately benefit the industry.

The same applies to the ESI Digital Summit, which provides an esport-specific event where the firm can network and develop brands via a virtual platform.

Martin then added: “As an esports-dedicated company like ours, having regular conference events that are respected, well-organised and high-profile is invaluable. When it comes to making contact with new and existing partners, sharing ideas and getting your name out there, there is no better platform.”

The two-day digital conference is set to begin at 2 pm today, with The Clutch Digital concluding its first day of panels and exhibitions. Click here for more detail about the case, or to purchase tickets.