The International Betting Integrity Association (IBIA) has given a fresh call to all parties involved in supplying sporting event data for betting to comply with global best practise standards.
The association has advised that this is the most successful approach to preserving the integrity of sport, its data, betting markets created by the data and enjoying those products for consumers.
CEO Khalid Ali announced: “Upholding the reliability and credibility of sporting event data is of paramount importance for my members and the challenges posed by the pandemic have further highlighted the necessity for robust data chains.
“There is a clear benefit for everyone involved in the data supply chain in ensuring that such data is a product of high levels of accuracy and transparency. IBIA and its members have been considering this issue internally for some time and would like to go a step further and have a proper industry-wide debate.
He added: “To that end, IBIA is asking all stakeholders, notably data providers, to proactively engage with the association and its members to develop and implement agreed best practice standards around the sale, collation and distribution of sports data for betting.”
IBIA, which is owned by operators, has long-standing relationships with leading sports and gaming authorities to use its data and investigate corruption. It represents the industry in forums for high-level policy dialogue such as the IOC, the UN, the Council of Europe and the Commission.