Roar Digital, MGM Resorts and GVC Holdings’ 50/50 venture, has introduced BetMGM in the state of New Jersey.
BetMGM is a fresh customer experience and a rebranding of the 2017 MGM launched online gaming app, PlayMGM.
The product includes the new GVC Sportsbook platform, providing a seamless betting and gaming experience for clients and will be the key mobile platform used for future rollouts in the states.
Through MGM, customers can play traditional casino and poker games, while sports fans can now place an extended variety of pre-match and in-play bets on professional and college football, MLB, MLS, NBA, and NHL matches, among others.
The CEO of Roar Digital, Adam Greenblatt said: “We’re thrilled to be able to give our customers bigger and bolder opportunities to enjoy our games and the unique experiences, like Early Cash Out, that BetMGM will provide as the professional and collegiate football seasons get underway. We believe our product takes the in-game entertainment value to the next level.”