BLM Group, Betsson AB’s Malta-based marketing subsidiary, has been issued a harsh warning by Lottstift, directing the company to cease all efforts aimed at Norwegian consumers.
Multiple instances of BLM Group violating Norway’s advertising laws to promote the Betsson, Betsafe, NordicBet, CasinoEuro, and Norgesautomaten brands have been cited by Norway’s gaming regulator.
Apart from those supplied by state-owned monopolies Norsk Tipping and Norsk Rikstoto, Norwegian regulations ban any promotion of internet gambling services.
According to Lottstift, BLM Group purposefully advertised Betsson products through partner websites and worldwide TV networks, including promotions aimed squarely at Norwegian consumers.
Cease marketing efforts or face ‘coercive fines’
BLM Group must immediately cease marketing efforts or face ‘coercive fines,’ according to the authority.
Lottstift would notify the Malta Gaming Authority (MGA) of yet another incident of an MGA-licensed operator acting illegally within its restricted market.
A Lottstift statement read: “Norwegian gambling laws apply to gambling from abroad when the offer is directed at Norway. Lottstift’s work with the payment service ban has also revealed that BML Group Limited is actively seeking to circumvent the Norwegian ban on arranging payment to and from foreign gambling companies.”
The Stortinget (legislative assembly) of Norway is now debating Minister of Culture Abid Raja’s plan to create a “unified gambling law” that would combine the historical mandates of the 1995 Lottery Act, 1992 Gambling Act, and 1927 Totalisator Act.
The new Gambling Law does not suggest any changes to Norway’s monopoly system, but it does mandate that Lottstift be given new powers to pursue illegal operators.