Following its agreement with Circus.be Belgian operator Blitz has become the latest company to use GAMING1’s sports betting platform, increasing the latter’s profile in the country.
The sportsbook teams from each business will collaborate to bring “advanced sports betting experiences” to the Belgian market as part of the “longstanding partnership.”
The gaming and sports betting partner’s package will restructure Blitz’s trading, risk management, and fraud prevention, as well as its exclusive suite of tournaments and promos and all marketing assets.
Crucial strategic agreements
GAMING1’s COO, Sylvain Boniver, said: “We’re delighted that our unique sports betting product has integrated with another top Belgian operator in Blitz, which will enthusiastically welcome a solution that has proved a key calling card for sportsbooks in that market and beyond.
“Last year was challenging for everyone, but GAMING1 is pleased to have gone from strength to strength in the period since with crucial strategic agreements such as this one.”
GAMING1’s sportsbook platform, which is part of the Argent Group, has been used by three Belgian operators and nine others internationally. The company concentrates on the European and American gambling industries while also maintaining a portfolio of retail and online sports betting brands, including the aforementioned Circus and Zamba.
Cutting-edge sports betting solution
Peter Spiler, Blitz CEO said: “We are thrilled to have gained access to GAMING1’s cutting-edge sports betting solution, the latest step in a commercial relationship which has proved mutually beneficial over the long-term.
“We’ve been really impressed with how our valued partner has come through such a tough year, and have no doubt that this latest integration will help us continue attracting a varied range of different players.”
GAMING1 has recently struck a collaboration with the International Betting Integrity Association (IBIA), feeding into the latter’s worldwide monitoring and alert infrastructure with a number of other operators from a variety of regulated markets.