BLAST Premier, an esports tournament organiser, and Betway, a major online gaming provider, have agreed to expand their current partnership by one year.
The Betway and BLAST relationship has been in existence for two years now. It has seen the companies partner on BLAST Premier, as well as teaming up for the grassroots BLAST Rising in May of this year and again for the Bounty Hunt Data 2 tournament in June.
With a total prize fund of $2,475,000, the BLAST Premier tournament next year could see up to 286 matches taking place in seven tournaments during the year.
Leo Matlock, BLAST Commercial VP, said: “Betway have been on this journey with us since the start of 2019, the renewal of this deal for a third year speaks volumes for the close relationship we have developed since we started working together and the commitment both brands have to building a long-term, innovative and impactful partnership that has already provided loads of fantastic content for fans this year.
“BLAST recently announced ambitious plans for 2021 and Betway are a big part of these, we look forward to continuing to bring Betway to the very heart of our ever-growing and engaged Counter-Strike audience.”
As part of the new deal, Betway will have a clear and noticeable presence in the 2021 Counter-Strike tournament at BLAST Premier.
The branding of Betway will appear prominently in all seven of the planned CS: GO tournaments of BLAST Premier, including more chances for branded content and a range of bespoke giveaways on offer.
Head of Esports for the company, Adam Savinson, commented: “Over the last two years, we have built an incredibly successful working relationship with BLAST. BLAST Premier has been a highlight of this year’s esports calendar and looking forward, it shows no sign of slowing down.
“Our collaborative approach to working with BLAST has created some of our best activations to date, and we look forward to building on our success in 2021.”