Blair Aronson, the group’s second full-time employee, has joined Conscious Gaming as operations officer, where she will serve to actively hire and onboard new PlayPause participants as well as deliver on joint goals and expectations.
Acting with casino owners, state authorities, sports leagues, and network vendors, Aronson would be in charge of managing, scaling, and optimising PlayPause.
She will also act as the group’s chief of staff within the service management and logistics departments, assisting with ongoing changes to the organisation and procedure of customer-facing teams as the company grows.
She joins after serving as the director of consumer success for SGDigital in the Americas for the past three years, following a five-year tenure as the director of operations for the NYX Gaming Group. Scientific Games eventually purchased the latter in 2018.
Aronson will report to Seth Palansky, vice president of corporate social responsibility and marketing at the independent non-profit established by GeoComply’s founders.
Of her appointment Aronson said: “I am thrilled Anna has offered me the opportunity to work alongside her in an organisation with such an important mission. The online gaming business is growing rapidly and the need to modernise and strengthen responsible gaming will be critical to its success.
“I look forward to continuing the relationships I have built throughout my career to help roll out the PlayPause technology.”
To help protect customers and improve safe gaming and sport ethics services, Conscious Gaming collaborates with gaming owners, authorities, sports leagues, retailers, responsible gaming lobbying organisations, researchers, and recovery providers.
Proper implementation of technology
Anna Sainsbury, Conscious Gaming trustee added: “As we continue to make progress with PlayPause, it was important to add someone with Blair’s skillset to ensure proper implementation of the technology for our clients.
“She has a wealth of experience, knowledge and relationships that as we continue to grow, will help us deliver on our promise to protect consumers.”